In a career spanning over two decades Jazzmyne PR VP, Edrea Davis, has been busy. She has mastered the art of integrating all forms of media to communicate compelling, action-oriented messages to the public.
Whether she’s producing a hip-hop song promoting voting, producing commercial’s, PSA’s, or utilizing social networking sites to reach the masses, Davis stays at the cutting edge of emerging technology. Her new media savvy coupled with traditional PR training results in highly effective multimedia campaigns that shape public opinion and impact legislative policy.
Armed with a laptop in one hand and a digital recorder in the other, Davis transmitted audio reports from the United Nations Climate Conference in The Netherlands to radio stations across the United States. She coordinated a press conference for the US Delegation to the UN World Conference on Racism in South Africa, resulting in front page articles in newspapers in Africa, Europe, and even the Washington Post in DC. Her distinguished work also enabled her to travel to Switzerland, Copenhagen and South Africa to coordinate media for United Nations World Conferences.
In 2000, the pioneer in new media made history coordinating a technology crew for the first online elections ever. Her “Digital Hit Squad,” was featured in national media including USA Today.
Davis has worked on an array of publicity campaigns for a host of notable clients among them, civil rights leader, Dr. Joseph Lowery, The National Coalition on Black Civic Participation, comedian/singer/actor, Jamie Foxx, and super producer, Charles Farrar (Boyz II Men, CooleyHighHarmony and Tyrese, Sweet Lady). She also directed all communications efforts for the highly successful Unity ’04 and ’08 Voter Empowerment Campaigns which were comprised of 150 of the nation’s most prestigious civil and human rights organizations working together to mobilize black voters. The Unity ’08 campaign was instrumental in the historic Black turnout resulting in the election of President Barack Obama.
Associated Press, CNN, and People Magazine were convinced to run stories Davis pitched, and her clients have appeared on national radio and TV programs like Nightline, Washington Journal, and the News One Now with Roland Martin.
Previously, Davis served as executive producer at Bruce Dorn Films, a commercial production company based in Los Angeles. She was responsible for commercial budgets ranging from $300 thousand to $1.5 million for leading advertising agency clients like Leo Burnett and DMB&B. Productions included McDonald’s, “Break In a Hurry;” Paramount Pictures/Hallmark, “Star Trek;” and award winning RE/MAX “Castle,” shot on location in Fiji, Egypt, Italy, and Canada.
The New Jersey native is the author of underground hit novel “SnitchCraft,” was educated at Georgia State University, studied production accounting at UCLA, and currently lives in Atlanta, GA.
Photo: Edrea Davis with Dr. Joseph Lowery